PAY PER CLICK MANAGEMENT
If you’re looking to have your pay-per-click (ppc) campaign managed in Darlington or The North East then you’ve come to the right place. At Wizer Marketing, we help businesses large and small optimise their ad spend in order to get the maximum return on investment. We help identify the most effective keywords, properly set up you campaign and monitor it throughout in order to maximise profitability for you.
Though visibility can be increased for free with search engine optimisation (SEO), advertising on search engines returns almost instant results which is what makes it one of the most popular marketing tools available.
What is Pay-Per-Click marketing?
Pay-Per-Click marketing is a type of digital marketing whereby advertisers pay every time a user clicks on their advert. If done correctly, it can be one of the most effective ways of marketing your business. It’s used by brands large and small all around the world and gives the advertiser complete control of exactly who they want their ads to be shown to.
There are are many different platforms and networks offering pay-per-click advertising models. Search engines such as Google and Bing are the most commonly used platforms for pay-per-click advertising campaigns. This is because they show ads based on the keywords people are actively searching for at any given time.
Pay-per-click advertising can be very expensive if not properly optimised. Daily monitoring is required to ensure your ad budget isn’t being wasted on ineffective search terms.
Unsurprisingly, managing a successful PPC campaign takes a lot of time and attention. At Wizer Marketing we constantly monitor and optimise our client’s campaigns to ensure the best possible results.
Types of PPC networks:
Advertising on the world’s most visited site if one of the most powerful tools there is when it comes to marketing your business. Whether you’re looking to drive traffic to your site, increase sales or promote brand awareness, advertising on Google is one of the most effective things you can do.
Google Adwords is a pay-per-click (PPC) advertising platform. AdWords offers advertisers two ways to reach people: 1) through the Google Search Network and 2) through the Google Display Network.
Adverts on the Google Search Network appear as text based ads at the top and bottom of people’s Google searches. They allow you to show your ads to users based on the keywords they’re searching for.
Adverts on the Google Display Network are generally image based banner adverts placed on Google’s extensive network of third party websites.
It’s no surprise that Google is the largest and most used search engine in the world, however Bing still handles 960 million searches every month and placing paid ads in the search results proves to be an effective method for many.
Owned by Microsoft, Bing ads not only appear on the Bing search engine, but also on Yahoo and AOL. The Bing search platform should not be overlooked when considering PPC marketing, especially if your target market is over the age of 35. Nearly 40% of the Bing Network audience is aged between 35 and 54.
Ready to have your PPC campaign managed? Get in touch today to arrange your free consultation!
What more do we offer?
We have no set packages for our PPC campaign management services. Every PPC marketing campaign is unique and pricing all depends on how much time we need to spend on optimising your results. Please either chat to us online or book a telephone consultation below for more details.